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Insights from the field.

ERP, mobile apps, SEO, design: what we learn on the ground, shared to help you make the right technical choices.
Documents and invoices turned into structured data by artificial intelligence
Featured

AI in business: where to start and which use cases to prioritise

Reading invoices, answering customers, searching your documents: AI can lighten your teams' daily workload. Practical use cases, integration into your tools and precautions to take.
H

Haithem

Shop located on a map and local search results on a smartphone

Local SEO: how to get found on Google in Casablanca and Morocco

Google Business Profile, a site structured by service, multilingual content, customer reviews: the basics of local SEO to attract customers near you.
J

Jihane

Website protected by monitoring, backups and security updates

Hosting and maintenance: why an unmonitored website becomes a risk

Updates, backups, monitoring: a website or app needs ongoing care to stay fast, secure and available. What serious maintenance should cover.
A

Achraf

A SaaS platform evolving from a simple first version to a complete product

Launching a SaaS platform: build a solid MVP, then grow with your customers

Before investing in a full product, a focused first version lets you validate your idea. How to define the MVP scope, lay the right foundations and decide what comes next.
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Haithem

Consistent visual identity applied to a shopfront, printed materials and a website

Visual identity: why your print, shopfront and website should speak the same language

Logo, colours, typography: a consistent visual identity across all your materials builds trust and brand recognition. Our advice on getting there.
J

Jihane

Stages of mobile app development, from wireframe to finished screen

Building a mobile app: key steps and the right technical choices

From idea to store release, the six steps to a successful iOS and Android app, and why cross-platform is often the best choice.
A

Achraf

Scattered documents, invoices and spreadsheets brought together in a single custom ERP

Custom ERP or off-the-shelf software: how to make the right choice

Spreadsheets, separate tools, duplicate data entry: when it's time to adopt an ERP, should you buy a standard product or build a custom one? The criteria to decide.
H

Haithem

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